A well-optimized SEO strategy can reduce customer acquisition costs by up to 87%

SEO: The Secret Sauce Behind Being Found Online

Search Engine Optimization (SEO) might sound like tech wizardry, but at its heart, it’s about making sure your business gets found where people are looking — Google, Bing, and beyond. Think of it as fine-tuning your online presence so it pops up in the right places at the right time — which is 46%+ of the time if someone is looking for a local business or service, so...it's kind of important.

And, while it may seem like you're just jumping through arbitrary hoops to please the likes of Google (et al), the criteria search engines use to reward businesses/websites with the top spots is really based in consumer advocacy principles. They're basically like the very protective military father doing a background check on his daughter's first date — everything about you better be up to snuff or you're not even getting to the front door (more on this later).

That's why, at Flourish Digital, we take a big-picture approach that checks ALL the boxes, gets you soaring to the top of the list and works for the long haul, not just quick, temporary fixes.

Successful SEO is a multi-faceted affair

Your online reputation (as determined by Google, et al,  doesn’t live in a vacuum — it’s part of a vast ecosystem.

Website Optimization

Your website is your digital storefront — it needs to be attractive, easy to navigate, and filled with the kind of content your audience is searching for. We focus on:

• Identify Target Keywords: Finding the words and phrases your audience is most frequently typing into search engines to find services like yours.
• Create Clear Content: Creating pages and content that align with your target keywords, are well-organized and clearly describe your services.
• Streamline The Structure: From meta descriptions to headlines to image labels and beyond, we make sure your site is as user-friendly to search engines as it is to your customers.

Good SEO starts at home (your website), and we make sure yours is in tip-top shape.

Local SEO & Maps

When people search for a service “near me” or "in city/zip/etc.", you want your business to show up front and center. Local SEO is the key to capturing those leads. The key steps we address here are to:

• Optimize Your Google Business Profile: If you don't have one, we'll create one for you. From fleshing out descriptions, business categories, location, hours and contact details to regularly posting engaging photos, we make your profile a standout.
• Hit The Map Pack: We make sure your location is included across all touchpoints in your online presence (website, social, backlinks). This helps Google know that when someone in your vicinity searches for a business like yours, that they should place you in the list of results that sits next to the map at the top of the first page (called the Map Pack).

Local SEO is especially important for small businesses that rely on nearby customers. This applies beyond retail and hospitality into things like doctors, home services and even business services. And we’re experts in putting you on the map (literally).

Off-Site Support

Search engines also evaluate your popularity among your 'peers'. That’s where off-site support comes in. We help your business:

• Build Backlinks: Links from trusted websites (think directories, articles, and blogs) act like votes of confidence for your business.
• Get Listed: We make sure your business is listed correctly in all the right places, from local directories to industry-specific sites.

When other parts of the internet talk about you in glowing terms, search engines notice — and reward you with better rankings.

Online Reputation

The next piece of the popularity puzzle is what people are saying about you online and how often they're engaging with you in places like social media. This is becoming increasingly critical to SEO success and it also happens to be the most consistently time consuming part. No worries, though, we'll take this off your plate, too.

• Manage Reviews: Monitoring and swiftly responding to customer reviews (wherever they're happening) is a MUST — especially negative ones...and that requires a little finesse. This not only affects search engine ranking, but repeat business as well.
  
• Stay Social: Search engines love it when businesses are active on social media and more and more they're also scoring you on the level of engagement you draw from your followers, which requires a well-planned, strategic approach to how your business shows up there.

As you can see, your reputation is a big part of your search engine “scorecard,” and we do the heavy lifting to make sure it’s working in your favor.

Not All SEO Specialists Are Created Equal

We know in some circles, especially in small business ones, SEO may have a bit of a bad reputation. Too many so-called “experts” promise the moon and deliver disappointment. Often, they focus on just one or two aspects of SEO, leaving gaping holes in your strategy and then, POOF! They're suddenly unreachable when you're not getting the results you paid for.

As described in detail above, at Flourish Digital, we do things differently. Our approach is holistic, transparent, and tailored to your business. No shortcuts, no gimmicks — just real results.

Contact us today to set up a free consultation.